首页    期刊浏览 2024年12月02日 星期一
登录注册

文章基本信息

  • 标题:Factores determinantes de la calidad de los servicios electrónicos en el contexto de los operadores postales
  • 本地全文:下载
  • 作者:Ana R. del Aguila Obra ; Rami M. O. Al-dweeri ; Antonio Padilla Meléndez
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2012
  • 卷号:3
  • 期号:35
  • 出版社:Universia Business Review
  • 摘要:This paper aims to describe the factors that explain the electronic service quality in the case of the postal operators sector and how this affects customer satisfaction. In an increasingly competitive environment, postal operators, such as the Post Office Company in Spain, need to know the determinants of the success of their online distribution channels. Using data from 415 answers of Correos.es website clients and a confirmatory factor analysis, the dimensions of the quality of electronic services in this context and its effect on online satisfaction were determined.
国家哲学社会科学文献中心版权所有