摘要：This paper explores how individuals who self-ident ify on Twitter as sociologists holding teaching posts at instit utions of higher education use the popular micro-blogging social media site. A total of 152,977 tweets from profiles of 130 sociologists were collected and examined using qualitative media analysis. What emerged from these data was an empirical case for an expanded concept ualizat ion of Burawoy's vision of public sociology. Building upon published research (Schneider and Simonetto 2016), the pur - pose of this conceptually informed paper is to furt her empirically develop e-public sociology—a form of public sociology that emerges t hrough use of social media whereby the sociologist can simultaneously be the generator and interlocutor of dialogue with multiple publics. Suggestions for future research are noted.
关键词：Public Sociology; e-Public Sociology; Twitter; Social Media; Qualitative Me dia Analysis
