期刊名称：International Journal of Security and Its Applications
印刷版ISSN：1738-9976
出版年度：2016
卷号：10
期号：12
页码：409
出版社：SERSC
摘要：As most people use smartphones most of the time, smartphone addiction and technostress arelikely to be easily induced. It can be expected that excessive smartphone addiction and technostress will have negative effects on customer satisfaction and loyalty. This study explores the effects of flow and social interaction anxiety on smartphone addiction,and investigates the relationships between addiction, technostress, customer satisfaction and loyalty. A total of 342 valid questionnaires were collected from university students who live in Gyeongnam province in South Korea. Eight hypotheses were examined using SmartPLSsoftware. The findings indicated that flow and social interaction anxiety have positive impacts on smartphone addiction. Smartphone addiction has positive impacts on technostress and customer loyalty but does not affect customer satisfaction. Technostresshas a negative effect on customer satisfaction but does not affect customer loyalty. Customer satisfaction is strongly associated with customer loyalty. The implications of these results are discussed and directions for future research are offered
关键词：Keywo;rds; ;Flow; Social interaction anxiety; Smartphone a;ddiction;Technostress;Customer satisfaction; Customer loyalty
