出版社：Richards College of Business, University of West Georgia
摘要：This is the true story of how a CEO lost an important sale — and how he could have won it. If you are selling ideas to an investor, a colleague, a customer, or someone you want to be on board with you, this story might help you to get them used. What was the CEO trying to sell. He was making a pitch to get enough money to keep his company alive. He was selling an idea, and he failed.
