摘要：The last FIFA World Cup in Brazil presentedthe ambition of a global event, referringboth to the number of audiencesand the number of platforms involved inits coverage. Taking the advantages promotedby social media platforms and mobiletechnologies, media companies hadthe opportunity to try new strategies in atruly ambient information reality. Takinginto account the development of Twitter,assuming itself as an informative andmobile platform, it becomes necessary topromote a further reflection about the impactof social media in the field of journalism.Applying this research to sport wefollow other analyses made about politicalissues. In this study, we have analyzed3195 post on Twitter and 665 on Facebook,made by media outlets from sevendifferent countries, during the coverageof 32 matches of the World Cup inBrazil, in June and July 2014.
关键词：social media; ambient information; produser; FIFA WORLD Cup;power and participation
