出版社：Institut Nacional d´Educació Física de Catalunya (INEFC)
摘要：In general terms, sport is a positive social activity for people’s health and wellness and is growing during holidays trips.According to the World Tourism Organization (WTO), sport contribute as economic sector to the 2% of the gross product from the main issuing countries.Furthermore, it is a stable activity that allows to compensate the frequent changes in the demand and tourist’s needs that are affecting the competitiveness of tourist destinations like Lanzarote.In the tourist accommodation establishments of a mature destination, the additional services from the most demanded products, as well as the communication actions made for the potential guests, are important issues to analyse when making a diagnosis about the right strategies to apply.The features of the clients that demand sport facilities during their stay in the island were analysed.In general, a poor communication of the sport product in the tourist accommodations were noticed.However, it could be a consequence of the low demand for sport facilities taking into account the short number of tourists that visit the island to practise sport.
关键词：Marketing; Complementary services; Sport activities; Customer; Tourism.
