标题：“Linguistic and Rhetorical Picture of the World” of Collective Linguistic Personality as the Basic Discourse-universe of Ethnocultural and Educational Space
摘要：The article substantiates and discloses the category of "Linguistic and rhetorical (LR) picture of the world", which is postulated as a universal of discursive level. Its principles of rhetorical hierarchization of value judgments, generated from linguistic units at different levels, forms the basic discourse-universe of ethnocultural and educational space in which a collective linguistic identity of a particular ethnic group operates and develops. In the process of intercultural communication the overlap of LR pictures of the world of all languages’ representatives occurs; the understanding takes place on the basis of integrated essential features, universal core of value hierarchy (achieving of communicative effect), distinctive features are becoming the determinants of different types of barriers (private manifestations of communication failure).
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