标题：Effecting Of Candidate Image On Post-Voting Behaviour, Mediating Roll Of Voters’ Satisfaction In Jordanian Parliament Election Using Hirschman Theory
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The post-purchasing behavior and customer behavior have received a great attention in marketing research since a long time ago, whereas academic literature in the political marketing and voting behavior is still sparse, particularly factors that affecting on post-voting behavior. Therefore, this paper attempts to fill this gap by examining the relationship between candidate image and post-voting behavior (exit, voice, and loyalty). It also seeks to reviews the mediation role of voters' satisfaction in primary relationship to address the inconsistent findings in the previous studies.
其他摘要：The post-purchasing behavior and customer behavior have received a great attention in marketing research since a long time ago, whereas academic literature in the political marketing and voting behavior is still sparse, particularly factors that affecting on post-voting behavior. Therefore, this paper attempts to fill this gap by examining the relationship between candidate image and post-voting behavior (exit, voice, and loyalty). It also seeks to reviews the mediation role of voters' satisfaction in primary relationship to address the inconsistent findings in the previous studies. Keywords: Candidate image, voters’ satisfaction, post-voting behavior (Exit, Voice, Loyalty).
