摘要：In 2014, the movie I, Frankenstein was released. This movie has raised some comments from the media criticism, among which we list some to be object of our analysis. The analysis of critical statements reveals a discourse based on the axes of morality, profitability, traditionalism and temporality that produces a disqualification sense, which means that the movie is something that ‘hurts’ the notion of ‘classic’. From this demonstration, this paper questions the claims that the new Frankenstein should respond to a tradition opened by Mary Shelley to point some senses that re-construct the contemporary myth. Therefore, the new Frankenstein requires an interrelationship between technical apparatus - 3D technology - and a contemporary myth - an ideal of consumption facing interactivity.
关键词：discourse;rhetoric of the image;semiology;rhetoric 3D;criticism;discurso;retórica da imagem;semiologia;retórica 3D;crítica.
