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  • 标题:(Im)possibilidades enunciativas sobre a língua inglesa no discurso publicitário de institutos de idiomas
  • 本地全文:下载
  • 作者:Cristiane Carvalho de Paula Brito ; Maria de Fátima Fonseca Guilherme ; Nathália Gontijo da Costa
  • 期刊名称:Fórum Linguístico
  • 印刷版ISSN:1984-8412
  • 出版年度:2017
  • 卷号:14
  • 期号:3
  • 页码:2349-2361
  • 语种:Portuguese
  • 出版社:Programa de Pós-Graduação em Linguística - UFSC
  • 摘要:This work, based on the interface of the studies of Applied Linguistics, of Pecheutian Discourse Analysis and of Bakhtinian concepts of language, aims at analysing the discursive functioning of utterances about the English language in websites of private foreign language institutes. Our gesture of interpretation toward the corpus seeks to investigate how the entrepreneurial capitalist discourse relates to the discourse of empowerment and of motivation that obliterates and silences an entrepreneurial discursivity through its inscription in a didactic-pedagogic discursive formation, thus producing the effect that the institutes are mainly concerned with educational issues.
  • 关键词:Applied Linguistics;English Language;Discourse of Publicity;Lingüística Aplicada;Lengua inglesa;Discurso publicitario;Linguística Aplicada;Língua Inglesa;Discurso Publicitário
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