期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：9
期号：12
页码：924-930
DOI：10.19026/ajfst.9.1775
出版社：MAXWELL Science Publication
摘要：In recent years, logistics network increase fast and has a significant impact on the local economy. For fresh agricultural products, including vegetables, fruit, poultry, eggs, aquatic products, meat, dairy products and other, supply chain is not only a connection between suppliers and customers and also a value-added process. In this study, we analyze the integrated logistics network of livestock supply chain and find out the factors that will affect the consumer decision. The result shows that food safety, logo cognitive and brand sensitivity have positive influence to consumption. So that, in order to increase customer satisfaction and promote customer relationship, enterprises should strengthen the integrated management of livestock supply chain, improve the speed of logistics distribution and service quality.
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