摘要：The article deals with issues related to the development of innovative projects by engineering companies and effective marketing policy as a factor of increasing their competitiveness in the mining equipment market. The paper presents the results of the development of innovative technology in the segment of extensible belt conveyors. The necessity of marketing the innovative project is proved by the example of the development of technology for the production of the motor-drum of a belt conveyor with an adjustable drive on continuous current magnets by the engineering company “Transport-Electroprivod” (LLC). The authors consider the effective marketing strategy of an engineering company as an attractor of increasing demand for innovation and competitiveness in the mining equipment market. The methods of marketing promotion and promotion of innovations are considered within the framework of the ecosystem concept of J. Moore.
