文章基本信息

标题：Specific public relations tools used in online communications by tourism companies
其他标题：Specific public relations tools used in online communications by tourism companies
作者：Dumitru, Nicoleta-Rossela ; Negricea, Costel-Iliuţă ; Gogonea, Manuela-Rodica 等
期刊名称：The USV Annals of Economics and Public Administration
印刷版ISSN：2344-3847
出版年度：2011
卷号：10
期号：1
页码：9-18
语种：English
出版社：Editura Universitatii Ştefan cel Mare din Suceava
摘要：The creation and development of the Internet have determined global changes in all social fields, including communications and public relations. Thus, the traditional Public Relations tools and strategies have been adapted in view of new benefits regarding maintenance of contact with the tourism companies’ public.This workpaper is intended to determine the extent of PR tools and methods utilisation, based on a research developed within several Romanian hotel units.In this context, the application of the structural method has generated results that create encouraging online communications perspectives, taking into account the use of specific public relations tools.