出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：SMEs in Nigeria have been an avenue for Job creation and empowerment of citizens through poverty alleviation and providing about 70% of all job opportunities and also for capital formation. The aim of the study is to explore how market and entrepreneurial orientations related to SME performance in Nigeria. The study employed qualitative interview with one owner/manager of manufacturing SME in Kano, NVIVO trial version 10 was used for data analysis. The finding of the study indicated a significant positive relationship between the constructs. The study will contributes to the existing body of knowledge as the theory will be tested in Africa (Nigeria), it will also benefit SME managers, business practionners, government at various levels and will also serve as a frame of reference to future studies. Suggestion for future research is provided.
关键词：SME; Market orientation; Entrepreneurial orientation; Performance; Kano; Nigeria.
