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  • 标题:Construction and validation of consumer attitudes on biosecurity principles: A methodological perspective
  • 本地全文:下载
  • 作者:Fredrick O. Ailaa ; David Oima ; Isaac Ochieng
  • 期刊名称:Research on Humanities and Social Sciences
  • 印刷版ISSN:2225-0484
  • 电子版ISSN:2225-0484
  • 出版年度:2012
  • 卷号:2
  • 期号:6
  • 页码:240-250
  • 语种:English
  • 出版社:Research on Humanities and Social Sciences
  • 摘要:This paper presents a methodological perspective to the construction and validation of consumer attitudes on biosecurity principles. Four biosecurity principles are reviewed with regard to indigenous chicken production and consumption. Using Fishbein Multi-Attribute Model, the four principles are translated into a psychometric construct to measure consumer attitudes. A 74-item 7-point Likert scale is constructed. The study proposes a procedure to validate the construct. This includes conducting a pilot study to gather primary data, summarizing the data, testing inter-item validities, and performing factor analysis to measure construct validity among others. The study sets a methodological perspective that researchers, government agencies, international organizations and donors can use to measure consumer attitudes on biosecurity principles for indigenous chicken.
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