出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：According to traditional financial theory assume that investor are fully rational and make decision that reflect all available information Fama (1970) but still EMH has failed to explain market behaviour. The purpose of this study is to determine the main behavioural factors that influence the investment decision of individual investor in Islamabad Stock Exchange (ISE). Behavioural finance has emerged by combining emotion and cognitive biases and they are influence to investor and the decision making process. The researchers have found that a number of biases have impact on investment decision but in this paper we discussed the two biases overconfidence and illusion of control are the most dominant influencing on behaviour. In this research paper we used questionnaire survey to collect the date of investor. The result show that the overconfidence and illusion of control biases is significantly impact in investor decision making in ISE Keyword : Behavioural Finance, Overconfidence Bias, Illusion of Control Bias, Investment Decision
