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文章基本信息

  • 标题:The Perception of Employer Brand to Enhance Recruitment and Selection Processes
  • 本地全文:下载
  • 作者:Suman Chandra Das ; Iraj Zillany Ahmed
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2014
  • 卷号:6
  • 期号:6
  • 页码:138-144
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:Holbeche (2005) mentioned, Employer brand that allures and preserves the best employees puts an organization in the front of the competition. Every organizations taking huge amount of process to achieve their goals, but a well establish employer brand designed their recruitment process to select talent employees as a result highly performance employees could best serving customer the brand which is very key point for success for the organizations. The article addresses the importance of employer brand is crucial for organizations to have talented and potential employees to serve them with the best they have. Key w ords : Employer Brand, Perception, Recruitment, Selection
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