出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Customer retention is getting attention day by day as well as the new customer generation. Managers are emphasizing more and more on the satisfaction of the existing customer as it makes the firm unbeatable in the complex and competitive business world. This paper deals with the customer retention especially form psychological perspective. Paper mainly focuses on the dyadic relation among the consumers to retain them to survive in the perfect competitive market. To do that, scenarios of telecommunication sector of Bangladesh have been exposed and have been matched with the perception of consumer to reveal an empirical result.
