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  • 标题:Exploring Antecedents of Private Shopping intention: The Case of Turkish Apparel Industry
  • 本地全文:下载
  • 作者:Beril Durmus ; Y. Can Erdem ; Dilek Saglik Ozcam
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2015
  • 卷号:7
  • 期号:12
  • 页码:64-77
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:The objective of this study is to develop a research model to investigate the impacts of (i) perceived benefits/risks of online shopping, (ii) the dimensions of both electronic service quality (e-SQ) and electronic service recovery (e-recovery) on electronic commerce satisfaction and electronic loyalty in the setting of private shopping business model among Turkish online shoppers. The hedonic/enjoyment benefit is the only significantly effective benefit of online shopping where other listed benefits and the risks appear to have an insignificant impact on electronic satisfaction. The e-SQ dimension of “system availability” and the e-recovery dimension of “compensation” were not considered significantly effective on e-satisfaction by the respondents, either. In congruence with the previous research findings, e-satisfaction is a major element of e-loyalty in the growing business of private apparels shopping in Turkey.
  • 关键词:Private Shopping; e-service quality; e-satisfaction; e-loyalty.
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