首页    期刊浏览 2025年07月16日 星期三
登录注册

文章基本信息

  • 标题:Marketing Expenses & Profitability: Evidence from Telecom Sector in Kingdom of Saudi Arabia
  • 本地全文:下载
  • 作者:Jitender Kumar Sharma ; Shahid Husain
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2015
  • 卷号:7
  • 期号:35
  • 页码:66-70
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:The study focuses on statistical significance of the relationship of Selling & Marketing Expenses with profitability of all the listed Telecom companies in Kingdom of Saudi Arabia for a period of 4 years (2011 -2014), with a total of 16 firm years. Multiple Correlation & Regression Analysis were used to test the effectiveness. Gross Operating Profitability (GOP) is used as dependent variable. Four independent variables were used. There is a positive correlation among all the independent variables i.e. the selling and marketing expense, dealers’ commission, advertising expenses and salary, wages, employee benefits paid to the selling and marketing staff of these companies. There is no significant impact of Selling & Marketing Expenses on Gross Operating Profitability. However, other components of Selling and Marketing Expenses viz. dealers commission, advertising expenses, salary, wages and employees benefit expenses have significant effect on the profitability of the these firms.
  • 关键词:KSA; Profitability; Selling & Marketing Expenses; Telecom
国家哲学社会科学文献中心版权所有