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  • 标题:Perceptions towards Music Preferences in Pakistan
  • 本地全文:下载
  • 作者:Kamran Siddiqui ; Amena Sibghatullah
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2014
  • 卷号:6
  • 期号:14
  • 页码:203-208
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:The purpose of this paper is to present the public perceptions towards Music preferences in Pakistan. For this survey research 125 Men and 115 Women, aged between 18 and 34 from different universities were interviewed. The data was Factor Analyzed and six factors were extracted (1) Moody; (2) Modern; (3) Manifest; (4) Mild; (5) Milieu; (6) Mingy. Moody are straight forward and have a preference of heavy music beat. Modern wants the top-hit list music to be there in their playlists with the latest gadgetry. Manifest enjoys the music made on several instrumental ballads mostly of high beat. Mild ranges from slow, emotional ballads to the classical melodies that are mostly designed for dancing purpose. Milieu has a preference of going in musical concerts and love for vulgar lyrics. Mingy enjoys listening cheap music. Age and gender differences among different music preferences also highlighted here. These factors have more preference over one another, and as the new generation are found to be ‘’Addicted’’ towards Music. The findings indicate that each preference group has demonstrated its own style of Music.
  • 关键词:Music Preferences; Perceptions; Factor Analysis; personality traits
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