出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Creativity and innovation are two important factors that organizations adopt to make themselves successfulor to adapt change. The area of creativity and innovation has been attracting the attention of managers andentrepreneurs since last decade. This area is still unexplored in Pakistan and needs research efforts todevelop better understanding on both individual and firm level creativity and innovation. This is anempirical study analyzing the effects of self-leadership, knowledge management (KM) and organizationalculture on creativity. Data were collected from 227 manufacturing organizations in Pakistan. Multipleregression analysis was used to test the hypotheses. Results indicated that creativity is predicted outcome ofself-leadership and knowledge management (KM). Moreover, self-leadership fully mediated the effect ofculture on creativity.
