期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2014
卷号：5
期号：23
页码：32-38
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The increase of public consumption for labeled food and beverage product within Merapi volcano is a golden opportunity. This development small business within the area has shown a good prospect. The aim of this research is 1. To analyze small business potential conducted by local people within Merapi volcano that is the most seriously affected by natural disaster can create full employment. 2. To be able to make use of strength and opportunity to overcome the weakness and threat, especially in dealing with the more and more competitive of food and beverage industry. 3. To be able to make an adaptation with the condition of Merapi volcano during before, at the time of and after eruption in which this situation changed rapidly.
关键词：small business of food and beverage; competitive
