摘要：Researchers explore the demographic characteristic of the respondent, women exposure towards electronic media and its impacts on the adoption of modern lifestyle. Researcher was also checkout the impact of cable/TV on modern lifestyle. Electronic media is an influential tool for brining noticeable change in the views, outlook, attitude and interest of people. This study intends to emphasize the role of electronic media and its impact on minds of the women, and the environment in which it function. Researchers used the cultivation theory and face to face interview used as data collection method. Results reveal that electronic media really impact on the modern lifestyle of women who had exposure towards electronic in their daily life and watching cable/TV.
关键词：Electronic Media; Cable television; Modern Lifestyle; Cultivation; Women; Impact
