期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2013
卷号：4
期号：20
页码：153-157
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of this paper is to justify the interdependency of business and the society and explore the benefits ofintegrating ‘social responsibility’ into the core strategy of business firms rather than practicing philanthropy. Thispaper offer an understanding of CSR, identifies the differences between traditional and strategic CSR andexplores the concept and benefits of ‘strategic CSR’. It concludes that businesses need to integrate the socialresponsibility and environmental challenges in to their core business strategy to become a good corporate citizen.In other words, by strategically practicing CSR, a company can make a profit and make the world a better placeby supporting sustainable development at the same time.
关键词：Strategic CSR; business strategy; competitive advantage; social integration.
