摘要：O modelo de interação empresa-sociedade vem sendo rediscutido amplamente sob a ótica do desenvolvimento local sustentável, partindo da premissa de que nenhuma organização da sociedade civil, com fins lucrativos ou não, pode sobreviver em um ambiente instável e desigual. Ao mesmo tempo, as empresas têm assumido cada vez mais o papel de provedoras de bens comuns e têm sido chamadas à atuação social tanto pelas comunidades quanto pelo próprio governo. Diante desse cenário e num contexto em que o exercício da responsabilidade social empresarial deve contribuir para o desenvolvimento sustentável, a questão que se apresenta é como uma grande empresa poderá conciliar os interesses do seu negócio com as necessidades e expectativas do governo e das comunidades no seu entorno. Este trabalho teve por objetivo verificar a contribuição do investimento social privado para o desenvolvimento local por meio da atuação conjunta de uma grande empresa de energia e uma escola profissionalizante de turismo no município de Anchieta-ES. Para consecução do objetivo proposto optou-se pela pesquisa exploratória, de natureza qualitativa, delimitando a amostra originalmente em seis instituições cuja atuação é voltada proeminentemente ao fomento do desenvolvimento local em suas comunidades e chegando até o Movimento de Educação Promocional do Espírito Santo (MEPES) e o projeto da Escola Família Turismo (EFTUR). Foram entrevistados os gestores das instituições selecionadas e profissionais que atuaram e/ou atuam como gestores de projetos sociais.↓The business-society interaction model has been largely discussed from a sustainable local development perspective, on the premise that no civil society organization, for profit or nonprofit, can survive in a unstable and unequal environment. At the same time, businesses have increasingly assumed the role of common good providers and have been called upon for social actions as much by the public as by the government. In this scenario and in a context in which corporate social responsibility should contribute to sustainable development, the question that presents itself is how a large business can reconcile its own interests with the needs and expectations of the government and local communities. The objective of this article was to verify the private social investment contribution towards local development through joint actions with a large energy company and a technical Tourism schools in the city of Anchieta, in the state of Espírito Santo. In order to reach our proposed aim, qualitative exploratory research was chosen, originally limiting the sample to six institutions whose work is prominently related to promoting local development in their respective communities and even deal with the Promotional Education Movement of Espírito Santo (MEPES) and the Family Tourism School project (EFTUR). Managers of the selected institutions and professionals who work/worked as social project managers were interviewed.
其他摘要：The business-society interaction model has been largely discussed from a sustainable local development perspective, on the premise that no civil society organization, for profit or nonprofit, can survive in a unstable and unequal environment. At the same time, businesses have increasingly assumed the role of common good providers and have been called upon for social actions as much by the public as by the government. In this scenario and in a context in which corporate social responsibility should contribute to sustainable development, the question that presents itself is how a large business can reconcile its own interests with the needs and expectations of the government and local communities. The objective of this article was to verify the private social investment contribution towards local development through joint actions with a large energy company and a technical Tourism schools in the city of Anchieta, in the state of Espírito Santo. In order to reach our proposed aim, qualitative exploratory research was chosen, originally limiting the sample to six institutions whose work is prominently related to promoting local development in their respective communities and even deal with the Promotional Education Movement of Espírito Santo (MEPES) and the Family Tourism School project (EFTUR). Managers of the selected institutions and professionals who work/worked as social project managers were interviewed.
关键词：Social Responsibility; Tourism; Sustainable Local Development
其他关键词：Social Responsibility; Tourism; Sustainable Local Development
