摘要：O CPFR (Collaborative Planning, Forecasting, and Replenishment) tem se apresentado como uma prática comercial que combina a inteligência de múltiplos parceiros no planejamento e atendimento da demanda do consumidor, amparado por atividades colaborativas existentes na cadeia de suprimento. Por meio do estudo de dois casos práticos de implementação e condução do CPFR em uma grande rede de Food Service e em um distribuidor de alimentos operando no Brasil, este estudo analisa os fatores demanda e gestão colaborativa, discutindo sua importância e influência junto aos profissionais envolvidos. Os resultados destacam que i) na perspectiva do CPFR, a previsão da demanda realizada pela coordenação é mais importante do que seu entendimento pelos agentes na cadeia, ii) a cultura colaborativa é considerada importante no relacionamento, mas não determinante para a implementação dos processos componentes do CPFR e iii) o monitoramento das atividades destaca-se como fundamental para o alinhamento das empresas na condução dos trabalhos em CPFR.↓The CPFR (Collaborative Planning, Forecasting, and Replenishment) has emerged as a business practice that combines the intelligence of multiple partners in the planning and fulfillment of consumer demand, supported by collaborative activities in SC (supply chain). The methodology used was a theoretical study and a practical study of two cases of implementation and conduct of CPFR in a large food service company and a food distributor operating in Brazil, with the intention of examining how the management of demand and the relationship (based on the concept of collaborative management) influence the processes of implementation and operation of CPFR. The results highlight that for the CPFR demand forecast made by the coordination is more important than your understanding in SC, a collaborative culture is considered important in a relationship but not decisive for the implementation of processes, and monitoring activities is highlighted as crucial for alignment of business in conducting work in CPFR.
其他摘要：The CPFR (Collaborative Planning, Forecasting, and Replenishment) has emerged as a business practice that combines the intelligence of multiple partners in the planning and fulfillment of consumer demand, supported by collaborative activities in SC (supply chain). The methodology used was a theoretical study and a practical study of two cases of implementation and conduct of CPFR in a large food service company and a food distributor operating in Brazil, with the intention of examining how the management of demand and the relationship (based on the concept of collaborative management) influence the processes of implementation and operation of CPFR. The results highlight that for the CPFR demand forecast made by the coordination is more important than your understanding in SC, a collaborative culture is considered important in a relationship but not decisive for the implementation of processes, and monitoring activities is highlighted as crucial for alignment of business in conducting work in CPFR.
关键词：CPFR; Demand; Collaborative Management and supply chain
其他关键词：CPFR; Demand; Collaborative Management and supply chain
