期刊名称：The USV Annals of Economics and Public Administration
印刷版ISSN：2344-3847
出版年度：2011
卷号：11
期号：1
页码：27-39
语种：English
出版社：Editura Universitatii Ştefan cel Mare din Suceava
摘要：This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. Ecommerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made.Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.
