摘要：This study investigates the implicit and explicit use of Competitive Intelligence’s concepts and practices to formulate and implement Corporate Strategy and the contributions generated by them. The study is prepared through Competitive Intelligence literature review, complemented by meta-analysis and content analysis, through which a corpus of previous multiple studies about corporate strategy formulation and implementation on companies located in Americas and Europe, and in short grade in Africa, Asia and Oceania, researched on the last ten years. As results, the research signs that a half of the companies analyzed use Competitive Intelligence’s practices and that the referred use contributes to management and decisions improvement, decreasing risks and increasing the long and short term performance. This study intended to contribute to increase the level of knowledge of Competitive Intelligence concepts and practices, their use as a basis of strategy formulation and implementation and their contributions, allowing deeper studies about the theme in academic area and enabling companies to explore the theme increasingly.↓Este trabalho investiga a utilização implícita e explícita dos conceitos e práticas da Inteligência Competitiva na formulação e implantação da estratégia das empresas e as contribuições por eles geradas. O estudo é elaborado através de revisão bibliográfica sobre o tema Inteligência Competitiva, complementada por meta análise e análise de conteúdo, através dos quais são analisadas a formulação e a implantação da estratégia corporativa de empresas, em um corpus de múltiplos estudos prévios. Como resultados, o estudo aponta que metade das empresas analisadas utilizam práticas de Inteligência Competitiva nas etapas da estratégia, e que tal utilização contribui para a melhoria na gestão e na tomada de decisão, reduzindo riscos, e mellhorando o desempenho de curto e longo prazo. Buscou-se com este estudo contribuir para o aumento do nível de conhecimento dos conceitos e práticas de Inteligência Competitiva, de sua utilização como base para a formulação e implantação de estratégias, e de suas contribuições, permitindo estudos mais aprofundados sobre o tema na área acadêmica e, paralelamente, possibilitando que a Inteligência Competitiva possa ser mais explorada pelas empresas.
其他摘要：This study investigates the implicit and explicit use of Competitive Intelligence’s concepts and practices to formulate and implement Corporate Strategy and the contributions generated by them. The study is prepared through Competitive Intelligence literature review, complemented by meta-analysis and content analysis, through which a corpus of previous multiple studies about corporate strategy formulation and implementation on companies located in Americas and Europe, and in short grade in Africa, Asia and Oceania, researched on the last ten years. As results, the research signs that a half of the companies analyzed use Competitive Intelligence’s practices and that the referred use contributes to management and decisions improvement, decreasing risks and increasing the long and short term performance. This study intended to contribute to increase the level of knowledge of Competitive Intelligence concepts and practices, their use as a basis of strategy formulation and implementation and their contributions, allowing deeper studies about the theme in academic area and enabling companies to explore the theme increasingly.
