首页    期刊浏览 2025年06月18日 星期三
登录注册

文章基本信息

  • 标题:Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”
  • 本地全文:下载
  • 作者:Yun Zhu ; Hui Ye ; Shukun Tang
  • 期刊名称:Advances in Applied Sociology
  • 印刷版ISSN:2165-4328
  • 电子版ISSN:2165-4336
  • 出版年度:2017
  • 卷号:07
  • 期号:08
  • 页码:305-318
  • DOI:10.4236/aasoci.2017.78019
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.
  • 关键词:Augmented Reality;Electronic Publications;Communication Effect;Youth
国家哲学社会科学文献中心版权所有