期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2017
卷号：07
期号：05
页码：559-565
DOI：10.4236/ajibm.2017.75041
语种：English
出版社：Scientific Research Publishing
摘要：This paper takes the Ant Financial Service Group as an example and analyzes the development pattern of its consumer finance system. The Ant Financial Service Group developed from an e-commerce platform. Its consumer finance system takes full advantages of the large amount of data which is accumulated from the e-commerce platform. This kind of development mode can realize the win-win development of e-commerce platform and Internet consumer finance, which has the reference significance to the development of other consumer finance platforms.
关键词：Consumer Finance;E-Commerce Platform;Consumption Stickiness;Credit System
