摘要：Crowdfunding is considered a particularly interesting strategy able to combine fund-raising with new participation formats. In particular, this paper focuses on the crowdfunding campaign launched by a specific kind of cultural institutions: the museums. Present research tries to understand what the best stakeholder management model is in order to implement a successful museum crowdfunding campaign.
关键词：Stakeholder Management;Crowdfunding;Museum;Relational Museum;Participatory Museum
