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  • 标题:Research on Accurate Information Pushing Based on Human Network
  • 本地全文:下载
  • 作者:Meijie Yang ; Yu Wang ; Xiaorong Hou
  • 期刊名称:Social Networking
  • 印刷版ISSN:2169-3285
  • 电子版ISSN:2169-3323
  • 出版年度:2017
  • 卷号:06
  • 期号:02
  • 页码:181-196
  • DOI:10.4236/sn.2017.62011
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:Based on the social network analysis methods and human network, this paper randomly selected 44 students (31 males and 13 females) as the research objects, and it used the UCINET software to analyze the friendship between them of which 43 used WeChat and 44 used QQ, and it also used the tool Netdraw to visualize the network sociogram. By mining the four aspects of density, accessibility, centrality, block model, the results demonstrated that QQ social network and WeChat social network existed the phenomenon of small world, leaders and subgroups, and the key nodes of QQ human network were more than WeChat network. Through using the key nodes, it can push the precise and efficient information and improve the accuracy of information transmission and impact among network members.
  • 关键词:Social Network Analysis;Human Network;Small World;Subgroup;Key Nodes: Precise and Efficient Information;Information Transmission
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