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文章基本信息

  • 标题:A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness
  • 本地全文:下载
  • 作者:Lim, Jong-Yeon ; Yoo, Sun Hi ; Won, DongKyu
  • 期刊名称:Sustainability
  • 印刷版ISSN:2071-1050
  • 出版年度:2016
  • 卷号:8
  • 期号:12
  • 出版社:MDPI, Open Access Journal
  • 摘要:This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry.
  • 关键词:human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy
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