出版社："Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences
摘要：Despite the fact that Romanians have increasingly healthier habits and the consumption of organic foods is growing year after year by 20%-30%, this consumption represents less than 1% of the aggregate sales in Romanian retail, compared to the Western Europe, where the share exceeds 5%. Also, national consumption of certified organic products represents only 2% of the total foods consumed. In order to be able to change the existing situation it is necessary to determine, firstly, the consumer’s attitudes on organic products. Since the attitudes are the result of learning, they can be changed. In the light of the organic consumers’ possible attitudes, this aspect has two connotations. One can be favorable, in changing the view of a greater number of consumers in favor of more products, promotional messages, etc., environmentally oriented. The other may be unfavorable, if the companies are not careful and do not maintain constant and convincing efforts to protect health and the environment. In this context, we aim to add more insight on consumers’ behavior regarding organic foods.
关键词：marketing research; consumer behavior; attitudes; statistic survey; green goods.
