期刊名称：The International Journal of Economic Behavior - IJEB
印刷版ISSN：2069-5756
出版年度：2016
卷号：6
期号：1
页码：97-112
出版社：Faculty of Business and Administration, University of Bucharest
摘要：The study aims to investigate the characteristics of the relationships between travel agencies (TA) and tour operators (TO). Through an empirical analysis, we highlight the weight, the number, and the duration of the relationships that are created in the Italian tourism intermediation system. An empirical research was conducted on a sample of Italian travel agencies (202, covering all of the regions in Italy). Results show that, although the products supplied by TOs are fundamental to the realization of TA turnover, in most cases channel relationships are of short duration and highly variable. This could mean that vertical channel relationships do not sufficiently exploit areas of potential cooperation.
关键词：Travel agencies; Tour operators; Tourism; Business to business; Disintermediation
