期刊名称：DESIDOC Journal of Library & Information Technology
电子版ISSN：0976-4658
出版年度：2003
卷号：23
期号：1
DOI：10.14429/djlit.23.1.3589
语种：English
出版社：DESIDOC, Ministry of Defence, India
摘要：Publishing technology has brought the graphic communications industry to a new frontier which is one-to-one variable printing or personalised printing. The principle of one-to-one micro-communication is different from mass communication as the one-to-one communication identifies a recipient first and provides individualised information for that recipient. This communication process will improve the effectiveness of communication and will be the trend for the 21st century. http://dx.doi.org/10.14429/dbit.23.1.3589
关键词：Variable printing; Publishing technology; Digital press
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