期刊名称：DESIDOC Journal of Library & Information Technology
电子版ISSN：0976-4658
出版年度：2016
卷号：36
期号：3
DOI：10.14429/djlit.36.3.9888
语种：English
出版社：DESIDOC, Ministry of Defence, India
摘要：The scope of marketing in libraries is unlimited but has not been fully explored. To understand it more precisely, the scope of marketing by way of its function needs to be understood. The functions of marketing include: Buying, selling, transporting, storing, standardisation and grading, financing, risk taking and market information functions. A relationship between marketing functions and library operations has been established. It is found that the scope of marketing is greater than envisaged in professional literature and most of the library functions can be covered in marketing gamut. Looking at library functions from marketing angle offers greater scope of library marketingDOI: 10.14429/djlit.36.3.9888
其他摘要：The scope of marketing in libraries is unlimited but has not been fully explored. To understand it more precisely, the scope of marketing by way of its function needs to be understood. The functions of marketing include: Buying, selling, transporting, storing, standardisation and grading, financing, risk taking and market information functions. A relationship between marketing functions and library operations has been established. It is found that the scope of marketing is greater than envisaged in professional literature and most of the library functions can be covered in marketing gamut. Looking at library functions from marketing angle offers greater scope of library marketing DOI: 10.14429/djlit.36.3.9888
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