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文章基本信息

  • 标题:WHY IS WECHAT PAY SO POPULAR?
  • 本地全文:下载
  • 作者:Jianfeng Wang ; Linwu Gu
  • 期刊名称:Issues in Information Systems
  • 印刷版ISSN:1529-7314
  • 出版年度:2017
  • 卷号:18
  • 期号:4
  • 页码:1-8
  • 出版社:International Association for Computer Information Systems
  • 摘要:Mobile wallets have grown very quickly in China in the past few years. The market value of mobile wallet istremendously increasing. By integratinging the social theory and extended acceptance model (TAM), this studydevelops a model to identify perceived social influence, perceived networking ability, and investigate their effects onthe perceived convenience of relationship maintenance, and subsequently how the intention to use WeChat is shapedup. Data were collected from 122 WeChat users to test our model. The analytical results are very supportive.
  • 关键词:Mobile Wallet; WeChat Pay; Social factors
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