出版社：International Association for Computer Information Systems
摘要：The increasing use of virtual communities makes research in this technology vital to understand the dynamics that usersestablish around them. In this sense, the virtual communities’ literature recognizes that an individual has at least twobehaviors in a virtual community: consumer and provider. The present research proposes a conceptual model wherecontinued usage – in the context of virtual communities, specifically of social networks – is conceptualized as amultidimensional construct formed by the continued consumption and the continued information sharing. It also considersthat these dimensions are distinguishable from each other and are due to different factors. This approach is expected toprovide a more complete perspective on the roles of users within a virtual community. Likewise, it is expected that it willbe able to provide bases for strategies for the continued existence of virtual communities.
关键词：Information systems; IS continuance; social networks; information sharing
