出版社：International Association for Computer Information Systems
摘要：Virtual and or augmented reality is a new major trend that has gotten widespread attention and adoption acrossvarious industries recently. In the sales and retail industry the use of virtual reality technology in stores has thepotential to reinvent the customer experience, but also to optimize pricing. By combining augmented reality storedisplays and price tags with customer loyalty programs, retailers have the ability to improve the customer’s shoppingexperience. In addition this combination can ease navigation inside the stores as well as make products moreaffordable. With more information available and with the enhanced experience available, retail stores are better ableto compete with the rise in online retail shopping.
