出版社:Servicio de Publicaciones de la Universidad Complutense
摘要:The prospect media, political and economic not encourage to successfully launch a journalistic project. The present article aims to learn what communication model would meet the expectations of the immigrant population of the city of Orihuela (Alicante), both in its form and its content. For this purpose we have realized interviews with all representatives of immigrant associations in the city in order to design the profile of the media that meets their specific needs. The result is a proposal for a cross-thematic, attractive, extensive review, supported with advertising. This article concludes on a proposal of a model that shows the aspirations of the immigrant population sector.
其他摘要:The prospect media, political and economic not encourage to successfully launch a journalistic project. The present article aims to learn what communication model would meet the expectations of the immigrant population of the city of Orihuela (Alicante), both in its form and its content. For this purpose we have realized interviews with all representatives of immigrant associations in the city in order to design the profile of the media that meets their specific needs. The result is a proposal for a cross-thematic, attractive, extensive review, supported with advertising. This article concludes on a proposal of a model that shows the aspirations of the immigrant population sector.