摘要：The obesity is an actual fact in too many countries (NG et al., 2014). The goal of this study is to understand the impact of budget constraint on hyper caloric food consumption. Using an experiment with 60 consumers three hypothesis were tested. The result of H 1 shows us that with R$ 10,00 the same consumer had a hyper caloric consume (in a budget constraint context) buying an extra 180 calories per real spent compared to another context (R$ 50,00). H 2 was tested identifying the impact of BMI in Food Caloric Density per Real Spent (FCDRS) with R$ 10,00 or R$ 50,00. H 3 analyzes the relation between income (which is different from budget constraint) and the FCDRS showing us that there is not an impactful relation between the income and the caloric food consumption. These results show us various opportunities to future researches.
