出版社:Canadian Academy of Oriental and Occidental Culture
其他摘要:Today, places across China all try to establish regional brands, but most of the brands still focus on specific enterprise brands or local product brands. Many well-known regional brands have been developed with the help of the regional industry promotion policies. But whether the founding of regional brands is a purpose or a mean? This article will make a study based on the “regional values” of regional brands, and explore the necessity of integrated development of regional brands from three aspects: nature of the concept of regional brand, differences between enterprise brand and regional brand, and formation methods of regional brand.