摘要：One of the most important elements of place marketing is the creation of an attractive urban landscape which require significant financial resources. For this reason local authorities of Central Europe use regional policy grants from European Union for this purpose. In the light of the above, the aim of this paper is to examine the role of European Union grants in the improvement of the built environment in North Great Plain Region (Hungary), one of the least developed regions of Hungary. In the course of the above, on the one hand, we intend to provide a general overview of the situation in Hajdú-Bihar County, also located in this region, and on the other hand, through the example of a specific settlement, we will also present the processes in detail.
关键词：urban design; North Great Plain Region; European Union develoment funds
