Distribution of the organic products in Japan has been advanced by the producer-consumer collaboration movement which started in the 1970s. However, while the demand over organic products is expanded and the distribution channel is diversified collaboration movement has been declined. The standard on condition of general market dealings and a certification system are also considered to be required measures for stable supply to the consumer of organic products. However, the producer-consumer collaboration movement is value creative and there is a secondary effect to environmental movement. For this reason, after clarifying the positioning, we should hold the certain role of the movement. In addition, introduction of new organization systems, such as a multi-stakeholder type cooperative, whose producer and consumer can control to activities should be raquired.