摘要：The purpose of this paper is to identify and assess the factors which influence the consumer’s purchase intentions towards automobiles in Pakistan. After reviewing the literature, the most significant independent variables (price, product, after sale service, brand product quality and brand loyalty) were integrated together into a research framework and then the hypotheses were tested. The unit of analysis was the individual automobiles consumers in Lahore, Pakistan selected as random respondents. The sample size was 250. Simple regression was used to analyze the results. The findings depicted that the three independent variables—price, product and brand product quality—have a positive significant relationship with the consumer’s purchase intentions towards automobiles while the other two variables i.e. after sale service and brand loyalty showed insignificant results. The managers in the automobile industry as well as the policy makers will find this study helpful, when they will be making strategies (example marketing related) and also while developing auto policy.
关键词：Purchase Intentions;Price;Product;After Sale Service;Brand Product Quality;Brand Loyalty
