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  • 标题:The Viability of Niche Marketing within Global Community Commodity Chains: An Example from Beef
  • 本地全文:下载
  • 作者:Lorie Higgins ; Raymond A Jussaume, Jr.
  • 期刊名称:International Journal of Sociology of Agriculture and Food
  • 印刷版ISSN:0798-1759
  • 出版年度:1998
  • 卷号:7
  • 页码:45-66
  • 出版社:The Research Committee on Food and Agriculture (RC40)
  • 摘要:The Viability of Niche Marketing within Global Community Commodity Chains: An Example from Beef The "Comparative Analysis of Commodity Chains" generally conjures up images of comparisons of how two or more commodities are produced and consumed across geographical space and/or time. For example, a comparative analysis of beef commodity chains might consist of a comparison of the contemporary U.S. beef production system with that which existed in the same country during the nineteenth century, or perhaps with the beef system that currently exists among the nomadic peoples of Africa. However, a comparison of the marketing strategies that are employed within a commodity system in the same space and time is rare.
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