摘要：Artists have chosen a career between employment and self-employment. We studied the factors that influence career choices. We examined the effects of work conditions and employability on job satisfaction, and examined the effect of job satisfaction, outcome expectations and self-efficacy on entrepreneurial intentions. In addition, this study examined whether heuristic factors influence entrepreneurial intentions. Our findings suggest that perceived employability positively affected job satisfaction, while expectation gaps in working conditions negatively affected job satisfaction. Secondly, job satisfaction had a negative effect on entrepreneurial intention. In addition, self-efficacy and outcome expectations mediated between job satisfaction and entrepreneurial intention. Finally, overconfidence was positively influenced by job satisfaction and positively affected self-efficacy. This study contributed the study of the entrepreneurial intent to the field of culture and arts. It confirmed the effect of career choice and heuristic factors on entrepreneurial intention.
关键词：cultural arts; career choice; theory of planned behavior; entrepreneurial intention; heuristic
