摘要：The development of community ecotourism will require the integration of experience, culture, and information for management decision-making. We use a choice experiment to build a community ecotourism preference model incorporating aspects of profound experience and economics in a forest park, test the tourists’ heterogeneity by using a random parameter logit model, and estimate the values of various community ecotourism programs. The empirical results reveal that: (1) Tourists’ preferences for community ecotourism will increase with the inclusion of a mini tour, experiential activities, and the opportunities to taste local dishes and stay at a distinctive bed & breakfast (B&B); (2) The variety of tourists’ social backgrounds and recreational experiences resulted in the heterogeneity of the attributes; (3) The best combinations regarding community ecotourism were a small group size, profound or in-depth experiences, and experiential activities in a forest park. This pilot study generates useful information by demonstrating possible community ecotourism programs in the forest park, along with suggestions for a quality improvement program.
关键词：multiple aspects in ecotourism; heterogeneity preferences; ecotourism programs; local sustainability
